Scenic Rim tourism operators to benefit from free digital marketing program

LIGHTS, CAMERA, ACTION: Videography and photography are two of the services included in the Scenic Rim Tourism Digital Marketing Assistance Program.

LIGHTS, CAMERA, ACTION: Videography and photography are two of the services included in the Scenic Rim Tourism Digital Marketing Assistance Program.

Scenic Rim tourism operators can apply for a new digital marketing assistance program to help showcase the attractions they offer to more people across the country.

Mayor Greg Christensen said council had received specific tourism bushfire recovery funding for this program, which would enable successful applicants to access free professional marketing assistance.

"Our many small tourism and events businesses were heavily impacted with reduced bookings following the bushfires," he said.

Through this program, successful applicants can receive professional photography, videography and copywriting services and training to improve their website and social media skills.

They will receive professional visual and written content for their online promotions and can access a comprehensive development program with industry-leading providers to receive digital health checks, one-on-one mentoring and take away practical recommendations to help step-up their online marketing," Cr Christensen said.

The first round of applications is open now until Tuesday August 3.

As part of the project, successful applicants will also receive support in listing their business on the Australian Tourism Data Warehouse which feeds more than 90,000 travel experiences across Australia to the online distribution platforms that their customers are using, including the new Visit Scenic Rim website and Visit Queensland website, as well as national tourism websites.

Cr Christensen said it was important for Scenic Rim tourism operators' businesses to have a presence on the ATDW database to reap the benefits.

"With expected results including increased visitation and expenditure, this will in turn help create jobs for our local people who work in and support our tourism industry," he said.

It is not just tour operators and accommodation providers that can apply.

"Applications are open for all local businesses that visitors may encounter, not just tours and accommodation, but also food and beverage providers, shopping experiences, transport and hire providers, events and more."

Download the application form here www.scenicrim.qld.gov.au/tourism-development