A group of Scenic Rim locals and primary producers, who would normally attend Ekka each August, have decided to invite the city to the country this year to showcase their slice of Queensland.
This follows last weekend's event at Tommerup's Farm to celebrate the official Ekka long weekend in the Scenic Rim, a week earlier than other regions in south-east Queensland.
The event attracted a crowd of city dwellers keen to enjoy the fresh air and natural beauty of the Scenic Rim.
Destination Scenic Rim members said even though the Ekka gates were firmly closed, the group would play its part by hosting their inaugural 'City Comes to the Country' event from August 7-16 to celebrate Queensland agriculture and encourage visitors to the Scenic Rim.
The highlight promised to be the Farm Gate Trail on August 16, the final day of the Ekka long weekend.
Organisers said travel presenter, adventurer and Jeep ambassador Tyson Mayr would join Masterchef's Tessa Boersma to head to the country in their Jeeps, each with an empty esky, to show their support for the Scenic Rim.
Destination Scenic Rim president and Scenic Rim Brewery owner, Mike Webster, said the Farm Gate Trail not only encouraged city slickers to visit the Scenic Rim but also helped many small businesses and local producers.
"Our Farm Gate Trail gives visitors a chance to actually meet our local farmers, shop local and fill up their empty esky before they head home," he said.
"Many of our locals have directly or indirectly faced bushfires, drought and now the impacts of COVID 19, so we appreciate Tyson, Tessa and Empty Esky jumping on board to help us showcase our beautiful region."
The Empty Esky tourism and adventure movement, initially launched to assist with the recovery of fire impacted communities, is now playing an equally important role with boosting tourism in towns impacted by recent travel restrictions.
"In the absence of Ekka this year, we're delighted to help Destination Scenic Rim promote local produce and businesses to help fire-affected communities bounce back," said Empty Esky co-founder, Erin Boutros.
"With the COVID-19 restrictions across Queensland, travelling locally is a huge focus and if you can't make it to the 'City comes to country' event, you can still support small businesses by downloading a pre prepared itinerary on the Empty Esky website and heading on a road trip."
Growing up not far from Scenic Rim, Jeep Australia ambassador and Empty Esky partner Tyson Mayr will be participating in the Farm Gate Trail in his Jeep Gladiator.
"It's amazing that Scenic Rim have provided the local community an opportunity to endorse their produce and rebuild sales," he said.
"Growing up near the region, I feel a deep affinity to the small businesses here and I'm excited to jump in my Jeep and visit businesses on the Farm Gate Trail, encouraging people to create their own home grown adventures and support those in need."
The City Comes to the Country events include a range of fun, family friendly and foodie events from August 7-16, finishing up with the Farm Gate Trail on August 16, showcasing a range of local produce direct from the farmers - so everyone can fill their empty eskies with local goodies before they head home.
Farmers and small producers opening their gates include Peak Veggie Patch, Summer Land Camels, Scenic Rim Brewery, Bunjurgen Estate, Towri Sheep Cheeses, Tommerup's Dairy Farm, Ladybrook Farm, Running Creek Beef, Greenlee Macadamias and Sarabah Estate Vineyard.
For more information visit destinationscenicrim.com.