Christmas this year for thousands will be marred by the unending drought and bushfire crisis with one-in-five Australians worried they can't afford the festive season.
New research by Roy Morgan for The Salvation Army found 12 million Australians are financially strained at this time of year, asking those who can afford it to dig deep and donate generously.
"This year we are supporting families and farmers who don't have running water coming out of their taps," Salvation Army spokesperson Lauren Martin told AAP.
"There's no water to wash school uniforms so there are kids going to school in dirty clothes," she said.
Laundry vouchers are just one of many ways the Salvation Army will help struggling families, saying a donation of $29 will go a long way.
"I spoke to one woman who has seven children and is living week to week. She can't afford to give her children Christmas presents this year," Ms Martin said.
Red Cross chief executive Noel Clement told AAP people are feeling more disconnected than they have in previous years, pointing to a recent survey where 34 per cent of respondents said they didn't have a Christmas plan.
Mr Clement pointed to this time of year being more important than ever for people to give money, time and themselves, to help create a society where people don't feel so disconnected and isolated.
Those with no family or friends around can benefit from Mission Australia's free Christmas events around Australia including a special park lunch in Perth.
Issues including domestic violence can tear families apart and Mission Australia's marketing manager Elvira Lodewick said joining a charitable lunch was a great way to meet case workers and receive a network of help.
"As well as the natural disasters that aren't going away you have the sharpening of the housing crisis meaning more people don't have a permanent roof over their heads," Ms Lodewick told AAP.
"We not only provide warm lunches for children whose parents can't afford it, but Christmas is an opportunity for us to meet people who may need long-term support."
Both Roy Morgan's research for The Salvation Army and OmniPoll's for the Red Cross surveyed more than 1000 people aged 18 and above.
Australian Associated Press