LAST week Coles announced that customers could buy Mum's Sause, a pasta sauce created to raise funds for a new initiative helping sick children in hospitals across Australia.
The Prince Charles Hospital in Chermside has over 30,000 admissions through the Children's Emergency Department each year, and 50 per cent of hospitalised children suffer from moderate to severe levels of homesickness.
Coles said customers could buy a jar of Coles' Mum's Sause for $3 knowing that 50 cents per jar sold will be donated to a children's hospital in the state or territory that the jar was purchased.
The hospitals to benefit from the funds included the Prince Charles Hospital in Brisbane, the Monash Children's Hospital in Melbourne, the Sydney Children's Hospital, Randwick and The Children's Hospital at Westmead, the Royal Hobart Hospital, the Perth Children's Hospital, the Canberra Hospital and the Women's and Children's Hospital in Adelaide.
Coles said the funds would help with the purchase of state-of-the-art equipment and technology, groundbreaking research, support programs to distract and entertain kids in hospital, enhance hospital wards and rooms.
Coles chief property and export officer Thinus Keeve said mum's cooking was often what kids missed most when they were in hospital so Mum's Sause had been developed to taste just like home cooking.
"Mum's Sause represents an amazing way for us to fundraise for children's hospitals in a co-ordinated way across Australia.
"It has national reach but also has a local impact for sick children in every state and territory," Mr Thinus said.
"It's a new product developed specifically to raise funds for children's hospitals and it's going to be sold in more than 800 Coles supermarkets.
"It has real ingredients, no added sugar or artificial nasties. It uses Mum's secret ingredient, pumpkin to give it a natural sweetness and be delicious for the whole family."
The Prince Charles Hospital Foundation's chief executive Michael Hornby said public support could make a real difference.
"It's really important to find ways to improve a child's experience while they're in hospital so it's less confronting, but also so we can get them healthy enough to go home, sooner," he said.
"Sometimes we need think outside the box to inspire public support, now thanks to Coles you can make a conscious decision to choose your pasta sauce knowing it will satisfy your family as well as contribute to a greater cause.
"It's so wonderful that Rugby League legends like Michael Morgan, Corey Norman and former Origin great Gavin Allen have given their time away from State of Origin camp to launch this at our hospital... We're delighted to have the Qld State of Origin team backing this campaign to help inspire Queenslanders to get on board.
"We hope this campaign will not only allow us to further improve the experience for local families at the Prince Charles Hospital, but eventually reaches other hospitals in Queensland, benefiting those when they need it most."