The Labor Party has removed mention of leader Bill Shorten from campaign material especially in marginal seats because of his poor rating among voters, The Australian reports.
There is no mention of him or even a photograph in the letters, flyers and postal voting applications distributed in nine Queensland seats, including Capricornia, Petrie, Dickson, Dawson, Bonner, Brisbane, Lilley or Moreton.
He is also not mentioned in some material used in deputy leader Tanya Plibersek's seat in Sydney, or in Barton or Griffith in NSW.
Mr Shorten trails Scott Morrison as preferred prime minister in published opinion polls.
The prime minister said Labor's policies were also disappearing from official websites.
"The incredible disappearing leader of the opposition," Mr Morrison commented to reporters in Melbourne.
Australian Associated Press