The Scenic Rim Asia Ready workshop will take place on July 18

READY: The tourism business workshop will take place on Wednesday at The Centre Beaudesert. Photo: Larraine Sathicq
READY: The tourism business workshop will take place on Wednesday at The Centre Beaudesert. Photo: Larraine Sathicq

A WORKSHOP geared towards people working in the tourism industry will now take place at The Centre Beaudesert next Wednesday.

Originally scheduled for May, the workshop was postponed to accommodate tourism operators who were unable to attend on the earlier date.

Scenic Rim mayor Greg Christensen said the Asia Ready workshop was about helping businesses, whether they were bringing people to the region or looking to sell to them in their home markets.

"Here in the Scenic Rim we have something great that the world is itching to discover,” he said.

“How they discover it and how they remember it is very much coloured by how comfortable we make them feel when they come to visit us.

“The Asia Ready Workshop is a great way for our people to understand how they can approach those of different cultures and make them comfortable through their view of the world."

Guest presenter and managing director of Fastrak Asian Solutions Richard Beere said the aim of the workshop was to help local businesses understand the challenges that come with welcoming tourists from Asia and India. 

He said it was also a way for people to make an informed decision on whether or not the tourism opportunities were for them.

“The idea is to provide a comprehensive introduction to what it means to work with the Asian market and help people decide whether or not this is something in which they want to be involved,” Mr Beere said.

“The workshop is not just for businesses in the tourism industry but also for cafes, restaurants and retailers. One of our biggest regional clients was a seafood cafe in South Australia.”

Mr Beere said there was no doubt that Asian visitors to Brisbane and the Gold Coast, especially from mainland China and India were on the rise, with the growth expected to extend to areas like the Scenic Rim.

“Will it be an avalanche? I don’t think so, but it pays to be aware of the cultural differences and expectations of people from these areas and what you can do to tailor your products and programs to suit that market,” he said. 

Spaces are still available for the Asia Ready workshop – contact tourism@scenicrim.qld.gov.au to register your interest.